A backlink is a link from one website to another website. Some backlinks are do-follow backlinks (these pass on the most authority), and other backlinks are no-follow backlinks (these pass on little to no authority)

Backlinks are one of Google’s biggest ranking factors, and each one functions like a digital vote of trust. The more quality backlinks you’ve got, the more authority your site builds in the eyes of search engines. Think of it like reputation by referral. Strong links = higher rankings.

Backlinks have always been an integral part of Google’s algorithm. The more backlinks that a page has, the more trust that page has with Google, the higher that page will likely rank in the search results. Backlinks show Google that you are a trusted resource and will reward you with more traffic.

When it comes to earning backlinks, we’re all about proactive strategies. We earn them through smart outreach, identifying relevant, high-authority websites, pitching valuable content or collaborations, and locking in links that actually make a difference. Our link building in Australia focuses on smart, white-hat link building that improves trust and rankings.

Yes—our link building agency focuses on Dofollow links. These are the ones that pass link equity and authority to your site, helping you rank better in search engines. Nofollow links have their place in a balanced strategy, but the heavy lifting is done by Dofollows. And we’re here to do the heavy lifting.

We base all keyword decisions on data—not guesswork. After researching your niche, competition, and audience, we’ll identify the right mix of high-intent, relevant, and location-based keywords that will attract the right traffic. Whether you want to go after transactional terms, local phrases, or long-tail queries, we’ll build links that support the rankings that actually matter.

Most backlinks these days are obtained through outreach. This means that we would contact owners of high-quality websites, and ask for a backlink. The process is tedious, but when scaled effectively, it goes a long way for securing, and expediting the backlink building process.

There’s no one-size-fits-all number—but here’s what matters: quality, consistency, and strategy. At First Page, we don’t chase vanity metrics. One high-quality backlink from a relevant, authoritative site can drive more results than a hundred low-grade links dumped in a blog network.

The number of backlinks you need depends on your niche, your competitors, and how fast you want to climb the rankings. We start by analysing your current link profile, your keyword targets, and what it’ll take to outrank the top players in your space.

Then we build smart. Our link building agency focuses on link velocity (how steadily your links are earned), relevance (how closely they align with your industry), and authority (how trustworthy the referring sites are). We tailor everything—from the pace to the placement—so every backlink drives impact.

There are several battle-tested methods that actually work:

• Guest Posting: Contributing content to relevant sites in your niche.
• Niche Edits: Adding links to existing content on reputable sites.
• Editorial Placements: Earning links in major media or industry blogs.
• Resource Page Links: Getting listed on “best of” or industry resource lists.
• Digital PR: News-based campaigns that earn authority links fast.

We mix and match based on what suits your niche and goals—always with quality and relevance as the priority. No matter where you are, our SEO agency in Sydney, Melbourne, Brisbane, Canberra, Adelaide, on the Australia-wide

Absolutely. At First Page, transparency isn’t an added extra—it’s built into everything we do. You’ll receive detailed reports tailored to your goals and the strategy we’ve built around them. Our reports break down every link earned, where it’s placed, the metrics behind it, and how it supports your campaign.

We also keep a close eye on link indexing to make sure every backlink is doing its job. If something doesn’t stick, we replace it at rapid speed. You’ll always know what’s happening, why it matters, and how we’re keeping your authority climbing.

Businesses of all shapes and sizes invest in backlink campaigns. But, like most things in marketing, the higher your budget, the more effective the campaign will be. For more information about the cost of building backlinks, reach out to one of our Digital Strategists now.